Cultural Communication Research On The Film Of The Yi Theme

Qiang,claiming to be "Erma","ri mie",is one of the oldest nationalities in our history,It is also the only nationality that hasn't changed its name on the Chinese earth since ancient times.As early as more than 3000 years ago in the oracle bones,there are "Qiang" word records,but because of social and environmental limitations and other reasons,until 2008 Wenchuan earthquake,domestic and overseas began to pay attention to this occupies the southwest corner of ethnic minorities.Qiang theme film as an important part of the film of ethnic minorities in China,for the promotion of Qiang cultural heritage,improve national pride and pride,and promote understanding between the various ethnic groups have a role can not be ignored.Qiang theme film has also made remarkable achievements,1960's "Qiang flute song" is still a minority film in the classic.However,for many reasons,more than half a century after the Qiang theme film is facing a market crisis,the development situation is worrying.It can be found from the existing literature monographs that there are very few studies on the subject of qiang.Based on the status quo of the development of the theme of the film,starting from the Qiang movies development path and the specific background,sort out the development of the theme of the film,At the same time,based on the brief review of the nine Qiang movie films,combined with the characteristics of film and television,narrative aesthetics and so on,the paper analyzes the culture conveyed in the Qiang movie by the content analysis.discusses the four aspects of religious culture,folklore,folk art and political life.On the other hand,from the perspective of communication,through the questionnaire survey and interviews to obtain first-hand information,the current Qiang subject film in the Qiang audience The effect is better than other ethnic groups,the effect of settlement is better than the conclusion of the settlements.Generally speaking,the dissemination of Qiang's films is not very good,and the audience evaluation is common.The 9 films are rarely known by the public.This also shows that there are still many problems in the development of Qiang's theme films,such as the low quality of the film,the scarcity of funds,the lack of publicity and the lack of talent in the national film.In the spirit of cultural heritage,Qiang Qiang films of sustainable development expectations,the author hopes that the creator of the Qiang subject can deepen the cultural connotation,speak the national story,expand the channel under the new media age,and enhance the awareness of cross-cultural communication,and actively use the policy advantage,in the context of global communication,the Qiang theme film can seize the opportunity to write brilliant,getting better and better.