Research On The Efficiency Evaluation Of Endogenous Decision-making In Investment And Financing Of Cultural And Creative Enterprises

Cultural and creative enterprises rely mainly on the development and design of personal intelligence,as well as the team's research and development,to virtual creative thinking and technology products for sale and to obtain high income.Cultural and creative enterprises have the characteristics of high risk,high income and long period of investment,so the investment and financing decisions made by managers will directly determine the success or failure of the enterprises and the future development prospects.The investment and financing decision of the enterprise needs the external macro environment and the joint efforts of the enterprise itself.Although the external macro factors on cultural and creative enterprises investment and financing policies play an important role,but due to uncontrollable macroeconomic factors,external factors of the enterprise itself cannot be changed,we must start from the enterprise internal decision-making,from this perspective,the cultural and creative enterprises investment decision in graduate financing help.Looking from their own solutions,solving the problems of the development of cultural and creative enterprises fundamentally.For small and medium enterprises in the cultural and creative resources are relatively tight,to achieve maximum benefits with limited capital investment is a major problem in front of cultural and creative enterprises,and it is also the key to the enterprise wants to achieve a new economic growth point.At present,experts and scholars at home and abroad for cultural and creative enterprise investment and financing efficiency of the study is relatively small,failed to form a complete set of evaluation system.On the basis of reading a lot of literatures,this paper sorts out the literature of cultural and creative enterprises and their investment and financing efficiency,and clarifies the context of the study,and defines the related concepts.After referring to the organizational structure theory of endogenous principle,is based on the internal characteristics of the connotation,starting from the enterprise internal to explore the influence factors of cultural and creative enterprise investment and financing decisions,and then use the balanced scorecard from five dimensions of finance,learning and growth,stakeholders,intangible assets and innovation to construct the evaluation model of investment and endogenous financing decisions the cultural and creative enterprises,evaluates the research,research shows that China's current overall level of cultural and creative enterprises,each dimension scores maintained at the normal level.Then using the data envelopment analysis efficiency of endogenous financing decisions of investment of 111 listed companies to carry out cultural and creative evaluation,that China's cultural and creative enterprises financing endogenous decision efficiency is low,but the overall presentation of the development conclusion.Through the analysis of the model of slack variables,mining cultural and creative enterprises investment and financing in low decision-making efficiency,to provide guidance for the development of effective measures,and verify the validity and rationality of the evaluation results before.Finally,for the lack of the research are summarized,suggestions for improvement of research methods,how to improve the efficiency at the same time for cultural and creative enterprises financing endogenous decision suggestions for enterprise managers to provide more detailed and accurate reference.