Research On The Visual Image Of Service Information In The Branding Of National Conference

In this paper,in the process of national conference branding,the visual image design of service information is taken as the research object.Combining the elements of visual image design,brand image design,design culture connotation and service design,the visual analysis of service information is analyzed and analyzed.Effective design strategies and innovative paths are expected to help China's construction of conference-branding powers.According to the conference service information visual image strategy analysis,strategy formation and design strategy construction,the article is divided into six parts.The first chapter introduces the background of the topic,the significance of the research purpose,the research status at home and abroad,and the main research.Method and other content.The second chapter focuses on the relationship between the branding of national conferences and the visual image design of conference service information.It studies from the historical background,development reasons and development conditions of the national conference branding,and summarizes the rise of China's conference branding.Visualize image relationship with service information.The third chapter,the fourth chapter and the fifth chapter are the research focus.The third chapter focuses on the branding process of the national conference.The analysis of the service image visual image design strategy is mainly discussed from the conference brand planning,design elements,functions and Differentiated and deeply analyzed the visual image design strategy of service information;the fourth chapter focuses on the third chapter analysis,and forms an in-depth study on the visual image design strategy of conference service information,and explores its changing rules;the fifth chapter is the visual image.Design and construction research,from the construction of pyramid-level three-level design system to emotional experience,cultural integration,to brand management and whole process follow-up design evaluation,from which to explore the national conference branding process,service information visual image design strategy And a valid path.The sixth chapter of this paper is based on the research of the first five chapters,and analyzes and develops the trend of visual image design of service information in the process of branding of national conferences.The process of branding in China's conference is still in the initial stage of development.The article mainly uses “national conference branding and visualization of service information image”,“visualized image analysis of conference service information”,“conference branding structure”,and corporate brand image.Design research,in-depth analysis of the law of change from the perspective of holistic and coherent,combined with the mature design cases and my own design practice at home and abroad,summed up the effective way of visual image design of service information in the process of branding in China.The research results of the article are as follows: one is to sort out the relationship between conference branding and conference service information visual image design;the other is to analyze the visual image design strategy and formation of conference service information through conference branding association and differentiation research;the third is based on conference brand The process of visualization,the design and construction of visual image design for conference service information.