Research On The Visual Image Design Of Characteristic Small Towns Under Brand Vision

As China’s social and economic development has entered a new normal and urbanrural development has been uncoordinated,the implementation of the strategy of village rejuvenation has become an important task in the Nineteenth Work Report.The development of cultural and tourism towns and featured towns has been implemented as a strategy for rural revitalization.Important carriers have set off a boom in the development and planning of specialty towns in recent years.In the face of an everincreasing number of township projects,the construction of small town brands has become the only way for sustainable development of characteristic towns.In the "homo-town" town style homogenization era,the concept of branding was effectively integrated into the town’s visual image design.From the perspective of visual design,the town brand image construction was considered,that is,the use of visual images to convey small The characteristic connotation of the town is a more intuitive and crosslinguistic way of global communication.Based on the excavation and promotion of the cultural connotation of the town,the use of visual carriers to shape the visual image of the town’s personalized brand,and the construction of visual memory of the town with a unique degree of recognition are the ways in which characteristic towns survive and develop in the fierce competition.This article takes the visual image design of the brand of PuTang Town in Maanshan as a specific case,through the investigation and analysis of the visual design status of the domestic featured towns and PuTang Town brand,and compares and learns the brand visual image design cases of foreign outstanding towns.Therefore,it is necessary to propose the visual image design of branding in PuTang Town.In order to study systematically and completely the brand visual image design of featured towns,we will re-examine the typical elements and local contexts of the visual image design of PuTang Town,Ma’anshan City,and combine the sensibility evaluation experiment research to analyze the vision of PuTang Town.The design elements of the image,analyze the design principles,content and construction strategies of the visual image of the brand in PuTang Town,look for breakthroughs and innovations in the improvement of the visual image design of the featured town,and make the research on the visual design of the featured town brand more complete and systematic.It also provides general ideas and methods for the construction of the visual image design of characteristic small towns under the brand vision.