Analysis Of The Competition Strategy Of Happiness Blue Ocean Cinema Line Market

With the rapid development of China’s film industry,many huge changes have been taken place on China’s screening mechanism.By the year of 2015,there are 48 Cinemas lines in our country,creating nearly 43.9 billion yuan with tickets sale.Both of Wanda,which represents the private capital,and China Film Group Corporation,which represents the state-owned enterprises have taken part in the fiercely market competition."The big cake" of China’s Cinemas lines with fat profits has attracted more and more companies devoting themselves to the film industry.It’s not hard for us to find the Cinemas lines play an important role in China’s film industry,promoting the industrial restructuring and rationalization of social resources.By the end of the year 2015,the city of Nanjing has a total of 62 cinemas,belonged to the groups of Wanda,China film group,Shanghai film group,UME,Omnijoi,Stellar,Jinyi and other companies.Almost all large companies have set up their own cinemas in Nanjing.According to the latest research,Nanjing has already been one of the country’s six most potential film markets.As a result,the Omnijoi Cinema line,which is the Jiangsu’s largest Cinema line,is facing great development opportunities and challenges.The Omnijoi Cinema line is currently in its "golden" development period.Based on its great running situmation in the local place,the Omnijoi group is eager to expand its scale in the whole country,seeking the opportunity for the transformation from the local Cinema line to the national Cinema line.There are 18 cinemas belonged to the Omnijoi Cinema line in Nanjing,the city which is the biggest market for the Omnijoi group.How to deal with the problem of fierce market competition in Nanjing area?How to win the "battle" when it’s facing other companies?As the author of the essay,I will combine the famous managerment models with the survey data to analyse the competition situation in Nanjing.It’s very important for the Omnijoi Cinema line to take Nanjing’s film market as a sample to formulate its own competitive strategy.With no doubt,the right competitive strategy will help the Omnijoi Cinema line accelerate its steps to occupy the national market.