Research On "Meng Culture" From The Perspective Of Youth Subculture

The word "Moe" from a network of popular vocabulary has gradually evolved into a cultural phenomenon, had to be amazing. In fact, the "Moe culture" originated in Japan, Japanese writing as "Moe A ", originally is the internal "otaku slang", refers to when (otaku) saw their or role as one of the moving cartoon characters, from the bottom of nature reveals the affection. With the expansion and dissemination of otaku ACG works, "Moe" becomes more and more populary, and once became the most popular vocabulary, "Moe" rapidly penetrated into all fields formed "Moe culture" began to spread around the world.The Japan "Moe culture" in China, the spread of the original rely mainly on ACG fans, ordinary Internet users to become powerful enabler now. After careful observation,we found that although there are some "Moe culture" is different from Japan, but is still a youth subculture. The prevalence of "Moe culture" reflects the spiritual state of the behavior subject to some extent, such as the comfort of the lonely self, the desire to display themselves and so on. "Moe culture" appears with warm, lovely, pure and other characteristics, but it is still a marginal, anti tradition and deconstruction of subcultural characteristics. In the business sector, Moe popular in economy behind the truth is the result of commercial "Moe culture" incorporated. One time "Moe culture" became the object of the mainstream media tracking reports, official agencies have also taken measures to narrow the gap between the government and the people by sell Moe, practices the mainstream ideology of both the Bermingham school colors, and a breakthrough."Meng culture" of the future development remains to be seen, but the majority of youth groups, business interests pervasive makes much attention has been paid to its future development.The only hope for additional research on "Moe culture" for the study of less academic subject in the perspective of subculture, also hope to be able to later "Moe culture"research play a role.