| Liquor is a kind of traditional wine in our country,which plays an important role in the history and culture of our country.Liquor industry has been supporting the development of China's food industry,in the process of the development of the whole history has experienced four periods,namely: recovery period,growth period,peak period and adjustment period.Now the liquor industry is in a period of steady growth.In today's new economic era,the development of the liquor industry is also playing an important role.The object of this study is the CC company,this article will carry information to CC company to collect,and find out the problems of marketing strategy in the company of the company's research and analysis of a concrete,and find out the corresponding solution,making the CC wine company this time-honored brand has a a modern mode of development,enhance the vitality of its development,at the same time,this article will research on the company to carry on the analysis and a comprehensive evaluation of China's current enterprise marketing strategy and marketing situation.The object of this study is the CC wine company,according to the existing literature gap,brand building is a kind of marketing strategy,in western countries,many scholars have paid more attention to this kind of marketing method,put forward the research questions,this paper adopts the investigation method,through the CC company development situation in Yunnan area the marketing strategy of the specific analysis,the use of specific research and analysis and comprehensive SWOT analysis method and 4P theory,relationship marketing theory to the Kunming market sales,in order to clear all aspects of the problem existing in their marketing,so as to obtain a scientific research results,and according to the results of their research take a solution to the marketing strategy and the development status of CC company which exists in the Yunnan area of the problem,apply the research achievement Used in practice. |
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