Research On Liquor Marketing Strategy Of Daqing Lj Liquor Company

In China,the Baijiu industry is a significant traditional sector.For over 4000 years,its history has had a deep influence on China’s economic growth and the lives of its citizens.The Baijiu marketing market,in recent times,has been compelled to abandon its reliance on government consumption channels and instead embrace business and mass consumption channels due to the frequent "alcohol restrictions".In the future,the marketing of Baijiu industry will face new opportunities and challenges.An urgent issue for Baijiu enterprises is to comprehend the market,employ scientific techniques to scrutinize the sector and itself,and then precisely perfect the marketing plan.This paper takes Baijiu products of Daqing LJ Liquor Co.,Ltd.as the research object,systematically analyzes the development status of Daqing LJ Liquor Co.,Ltd.and the marketing status of Baijiu products.Combined with market survey and analysis,it is believed that the marketing of Baijiu products of the company lacks the uniqueness of product brands,and the development of new products is slow;Disordered price control and lack of differentiation in price positioning;The offline channels lack control,sales channel flexibility,and channel development lags behind;Specific problems such as backward promotion methods and lack of diversity in promotion methods.By applying the 4P theory,a questionnaire survey and analysis of the company’s marketing atmosphere have enabled the firm to refine its marketing strategies in four areas: product,cost,channel,and promotion.The main objective was to devise targeted marketing strategies,such as improving product packaging,augmenting new product development,and categorizing product price bands based on price strategies,as well as creating a distinct pricing system in terms of channel.Finally,in order to ensure the orderly implementation of the improvement of the marketing mix strategy,safeguard measures for marketing strategies are established from multiple dimensions.Research into the marketing tactics of Baijiu products of Daqing LJ Liquor Co.,Ltd.furnishes a basis for the advancement of the business,while simultaneously providing insight.The objective of this is to foster the flourishing of Baijiu industry,thereby optimizing the marketing strategy of liquor businesses in accordance with environmental analysis and the company’s actual circumstances.The interests of him.