Mao Grain Liquor Culture Marketing Strategy Of The Group

As the penetration of national life daily consumer goods liquor has its uniqueposition in the economic field. Liquor is a kind of sustenance can convey emotion,liquor consumption in fact is not only the material consumption is the spiritualconsumption, liquor culture and liquor are inseparable. In recent years, intensecompetition makes the most of the white liquor enterprise in order to survive andprofit must carry on the marketing innovation. Liquor making enterprises in order toobtain customer acceptance and improve the desire to buy customers had to use liquorproduct culture, brand culture to cater to the cultural and spiritual needs.To the current reality of the domestic liquor market, combined with the uniqueadvantage of the resources in Yunnan Province, relying on the local liquor Maoliang,to consider the current market situation, with the SWOT analysis, theoretical normscombination of analysis and empirical studies, qualitative analysis of the combinationof research methods and quantitative analysis, the use of management, marketing,consumer behavior science and enterprise management knowledge, to identify theproblems faced by the current business and the cause of the problem. And, accordingto market research data studies have shown that the market conditions, to find themain reasons causing the demand for differences to work out the liquor Maoliang thenative liquor target market of the new product series. Construct a aiming at its targetmarket and its resources and ability to match the cultural marketing strategy for thebusiness. Also for other types of enterprises in market competition to provide newmarketing ideas..