Study On Optimization Of Mid-end Liquor Marketing Strategy Of Y Company

After thousands of years of development,Chinese liquor brewing technology has been very consummate.With a long history,the unique taste and taste of Chinese liquor has made it an important drink for family and friends to gather and feast for distinguished guests.Baijiu has carried too much history and culture in China.It has been an important drink for poets to express their feelings,get together with friends and friends and leave friends since ancient times.At present,Chinese baijiu culture has gone out of the country and gone to the world.According to the statistical results of the statistics bureau,the registered liquor enterprises in China have exceeded 30,000.Among the major industries in China,the economic benefits of the liquor industry are second only to that of tobacco industry.The liquor industry has brought huge tax revenue to the country,and also promoted the economic development of various regions.However,due to the influence of policy environment and the involvement of capital industry,the liquor industry has been greatly affected.Some small and medium-sized liquor enterprises have closed down one after another,and the large-scale liquor enterprises have been in a state of massive capital investment,and the competition is extremely intense.As a result of the impact of policy environment and the improvement of national living standards,the sales of low-end and high-end liquors in China’s liquor industry gradually declined,and the mid-end liquors ushered in the spring.All major liquor-making enterprises paid attention to this problem and began to pay attention to the production and sales of middle-end liquors.As an important liquor company in Jiangsu province,Y liquor company has a long history of development and has a certain influence in China.Its liquor has a good reputation and its corporate culture is well known by many people.In the process of developing medium-end liquor in Y company,there are some problems in marketing strategy.Through the analysis of the market environment and the analysis of the actual implementation effect of Y’s marketing strategy,this paper summarizes the problems existing in the marketing strategy of Y’s medium-end liquor sales,and proposes the optimization Suggestions of Y’s marketing strategy according to the characteristics of Y’s medium-end liquor.It also analyzes the guarantee measures for Y company to perfect its marketing strategy.The research purpose of this paper is to perfect the marketing strategy of Y company,so that Y company’s middle-end liquor can constantly improve the level of competition in the fierce market competition,improve the sales volume of middle-end liquor of Y company,and create more economic benefits for Y company.It is hoped that the study in this paper can provide a good theoretical basis for Y enterprises to improve the marketing strategy of medium-end liquor,and provide more references for the marketing development of Chinese liquor enterprises.