S Company Internet Marketing Strategy Study On Imported Black Tea In China Market

With the popularity of smart hardware, Internet has been developing well to bring shocks and impacts to all aspects of society. How to master the development and opportunities of mobile Internet is the question that everybody is thinking about.The thesis reviews the researches that have been done on Internet marketing and briefly describes the current situations of tea companies using Internet marketing.Through SWOT analysis on Chinese black tea market and the analysis on typical cases of Internet marketing, the thesis tries to find out a reasonable marketing method for Sri Lanka black tea of S company.S company is stably developing and has formed its own marketing strategies to guide the further development with the positioning of price and brand. The situation of S company has set an example for the marketing of imported tea brands.The thesis hopes to make further researches on the topic as well and promote the new development of Internet marketing, strengthening the connections between theories and practices.