Research On The Development Strategy Of Shandong CH Planning And Architectural Design Institute

Since the beginning of the 21 st century,the country has joined into the process of the urban-rural integration and high-speed urbanization development.Great changes has been taken place in the space environment of the urban and rural areas.In this developing process,the amount of the design task about the urban and rural design and the urban and rural design institutes has increased rapidly.Nevertheless,since the beginning of the 2014,under the influence of the slow development of the international economy and the adjustment of the macropolicy of the domestic production capacity,after the rapidly expansion,the development of the urban and rural areas faced a rapidly contraction.Many medium and small Planning and Architectural Design Institutes have faced difficulty in the tide of the market,a large number of which have reduced the staffs and wages,and exited from the market.So the research on the sustainable development strategy suitable for small and medium-sized Planning and Architectural Design Institute is imperative.In this paper,it first expounds on the concept of enterprise strategic management theory,strategic choice theory and research situation at home and abroad,and then conducts a comprehensive analysis on internal external environment of CH Design Institute.It fully studies and analyzes the macro environment and industry development prospects of CH Design Institute,including its internal organizational structure,enterprise culture construction,the core competence,the condition of financial operations,value chain and internal environment.This paper uses SWOT analysis method,combines development opportunities and face challenges for CH Design Institute and finally works out a combination plan focusing on strength-threat(ST)strategy of diversifying and supplemented by other three strategies after detailed analysis of the internal advantage and disadvantage.Based on the above analysis,this paper further clarifies the mission of CH Design Institute,makes a clear positioning on the strategic target and strategic focus,develops timing implementation and steps as well as refines the organization,human resources,information technology and other implementation safeguard measures.