Research On Hotel Marketing Upgrade Based On Service 4.0

Along with the fast development of the economy China's huge hospitality industry has attracted large investments.This has led to the competition in this market to become ever more intense.Telecoms have also developed very quickly and the use of the internet has become commonplace in work and life.As a result,big data,cloud computing,the internet of things and other technologies which rely on the internet will be used more often on a day to day basis.In 2013,at the Hannover industrial exhibition,the German government for the first time mentioned the concept of “industry 4.0”.This caused the whole world to take notice.This article is built upon the theories behind industry 4.0.It has connotations for domestic and international online sales and modern hotel management.It brings together traditional market sales theory and differentiates between different types of development within the service industry.The basic concept introduced in this article is targeted towards hotel sales,within the framework of industry 4.0.Nowadays we have a new concept in China called the ‘web household'.This article discusses the model SERVQUAL developed by P.Parasuraman,Zeithaml and Berry.This product previously had five criteria,but I look to add one further criterion.This is called the ‘sociability-element'.I have already trialed this new criteria in ZhengZhou FuYuan international hotel by using a customer feedback form with questions designed to get feedback to test six,not five criteria.Through my algorithms I discovered that the hotel needed to improve the sociability-element of their service,as this was relatively low according to my survey.I have used 4P's product sales theory to provide suggestions to the hotel as a result of this.If the hotel is to fulfill the requirements of the 4P's theory and improve their product,they must redesign their product to make sure that it is designed according to the needs of the customers and,moreover,consider synergizing their product with other services and consider the social-element of their product.The telecoms innovations mentioned above can help ensure that accurate bills are calculated for each customer in a timely manner.In total there are two sales routes;direct and indirect sales.The former is online sales and ‘in hotel' sales.The latter uses online platforms and third party resellers.The purpose of this article is as the first step in building a broader implementation strategy of service 4.0.Many of the issues which are bound to arise as a result of ZhengZhou Fuyuan international hotel making the changes suggested herein should be studied and learned from,and the end result should be that I have a case study which can be used in the hospitality industry generally.