Research On Service Marketing Strategy Of BJ Hotel

Along with the acceleration of reform and opening up and the process of economic integration,the development of service tourism is changing with each passing day,and the living standards of residents have been greatly improved.More and more people choose to go out of their homes,go out for consumption travel or banquet banquets.As a comprehensive service enterprise that combines eating,living,entertainment and shopping,Hyundai Hotel provides people with convenient dining,accommodation and event meetings.Booking,ordering and real estate value-added are the main profit points of hotel operation.From the perspective of input and output,how to use reasonable and effective marketing strategies to improve the hotel's profitability and economic benefits,and to generate returns earlier than revenue,and gradually profit It is an important issue for every hotel.This thesis takes BJ Hotel as the research object,uses the service marketing theory more suitable for the service industry,and combines the actual status quo of BJ hotel to explore its service marketing strategy.This paper analyzes the development environment of BJ hotels,examines the micro and macro environment of local hotels,and conducts SWOT analysis on BJ hotels,and analyzes their competitive environment and corresponding strategies in the current environment.Based on relevant theories,the specific optimization measures for improving the marketing strategy of BJ hotel services are summarized from products,channels,promotions,personnel and tangible displays,and their safeguard measures are analyzed.The core of this paper is to improve the service marketing status of BJ Hotel,and finally to make a foundation for the sustainable development of the hotel.