The Analysis Of The Problems And Countermeasures Of The Luxury Consumption In China

Since China’s reform of opening up in 1978,with China’s economic rapidly growth and the increasing of GDP and the development of the urbanization,residents in our country has accumulated a lot of wealth,residents’ purchasing power increase rapidly,our country has formed a large Numbers of middle class,they have the ability and keen to buy luxury goods,China’s rapid and stable economic growth has given rise to a large group of luxury consumption.China has become the world’s biggest luxury market.in 2015,China’s residents bought to 46% of world’s luxury goods.However,it is in such a rapidly growing consumer market,there are many problems to be solved,most of Chinese are not rational consumption,serious outflow of luxury consumption,China’s lack of competitive domestic luxury brands and so on.In this paper to explore some problems in the luxury market,Finding the suggestions and countermeasures.the purpose is to promote the healthy development of the luxury market in our country,provide reasonable suggestions for China’s economic transformation.