On Study Of Chinese Luxury Consumption

This thesis analyzes Chinese luxury consumption. With the fast development of China's economy, urban population increases continuously, and consumers are becoming maturity constantly, people of luxury consumption in China will increase by a wide margin.This article studies our country consumption shape of luxury and its influence of economy through utility function, comparison static state analysis of western economic theory tool, it is important to provide the theory instruction in our country industrial structure adjustment and the consumption pattern promotion. And in this foundation, with the association of typical case of luxury goods, this article elaborates some specific products concerned with consumers and the products, analyzes deeply three superior stepswhich are luxury consumption characteristic, experience consumption and the luxury brandmaking. In view of the luxury tenderers, this article proposes some methods and the suggestion for them in market potential and market opportunity. So this article has better academic and practical significance. On the academic aspect, regarding economic principle as foundation, it not only supplements the price-demand curve related theory.but also establishs the pattern of luxury consumption. On the practical aspect, luxury consumption existed in ancient, seeing from the region, it is one kind of global phenomena, seeing from its development tendency, luxury consumption is not one short fashion, it is pushed by the formidable finance and society strength which are from supplies and demands.This article has also analyzed some our country luxury consumption existing questions such as garish consumption, prodigal consumption, high-debt consumption and abnomal consumption and so on. At the end, this thesis points out that consumers should have fair, objective appraisal and understanding regarding the luxury consumption phenomenon.consumers should not only realize its positive to promote economic growth, but also notice its negative to expand excessive debts,so as to enhance our consciousness to deal with future economy and social crisis.