China's Luxury Consumption

With the development of China's consumptions on luxury, scholars are paying much attention on the. The financial crisis has also affected the luxury consumption in China, making new changes and trend in it during and after the financial crisis. Therefore, this paper studies the luxury consumption in China, focusing on its status quo, scale characteristics, structural characteristics, influencing factors, the effect of the financial crisis on the influencing factors to the luxury consumption in China, the healthy development of China's luxury consumption, the luxury brands and luxury industry. This paper uses normative analysis and empirical analysis, literature studies and research method. By reading a large number of relevant literature and research reports at home and abroad, the author conducts literature review and data collection; through scientific design of the questionnaire, by handing out to different social groups in different cities, the author accesses to accurate comprehensive first-hand information. In addition, the paper also uses an integrated approach that combines economics, sociology, management, psychology, statistics, marketing and many other fields of knowledge, in order to comprehensively and accurately grasp the concept of luxury, as well as comprehensive and accurate analysis of the luxury consumer goods, in particular the effect of the financial crisis on China's luxury consumption, as well as the development of the luxury consumption in China after the financial crisis. The results showed that: new features have emerged in China's luxury consumption in the financial crisis, and the financial crisis has significant effect on China's luxury consumption. China's luxury consumption, luxury brands and luxury industry can be leaded to a more healthy development through the control of certain factors.This paper has very important theoretical and practical significance. For the first time the financial crisis is included in the study of luxury, extending the scope of the study of relevant theories of luxury, making theories of the management and consumption of luxury more comprehensive and complete. Studying China's luxury consumption in the financial crisis has important practical significance, finding the position of China's luxury consumption in the global luxury consumption, identifying China's luxury consumption characteristics and problems, so as to lead China's luxury consumption, luxury brands, and luxury industry to a healthy development.