The Culture Connotation Of Luxury Analysis And Enlightenment To Local Luxury Companies

It has morethan1billion dolls for the Chainese luxury purchase in2013, China has become the biggest client in luxury market all over the world. The domestic market for luxury goods is increasingly mature and development. China’s consumers of luxury goods own a growing ability and great potential and huge opportunity. China is a country has luxury but there is almost no luxury brand, create our own home-grown luxury brand is particularly important. Luxury consumption is one of the important performance of human life level and spiritual and cultural needs improving. As a high-end products, The luxury goods have six aspects of dominant cultural connotations:History, origin, designers, identity, quality and marketing, as the same time, have three recessive cultural connotations:consumer motivation, behavior and trend. this two kinds of connotations played a fundamental role to the development of luxury brand establishment. Knowing the enemy and yourself you can fight a hundred battles and win them all. Founded local luxury brands in China must be contained in the luxury and convey the cultural connotation. Five thousand years of cultural tradition in our country, have a large number of cultural resources. If can effectively utilize the luxury goods and dissolve into luxury brands。 Can not only meet the domestic and the urgent need of large Numbers of luxury consumers bring huge investment, but also become an important breakthrough, boost domestic demand in China, become an important form to enhance self-confidence of Chinese culture, become one of the important means of cultural output in China.