Research On SA Medical Equipment Agent's Marketing Tactics

As one of the fastest growing enterprises, medical equipment industry still under the shadow of the world financial crisis. According to the industry analysis, the growth rate of medical device industry in the next five years can be reached to 35%, which can be described as a better prospect. In such a market competition, risk and opportunity coexist. A medical device agent, as its nature to share the market pressure of the medical equipment enterprises, only by constantly improving product quality, marketing strategy with attention to the customers, can the enterprises be survived in the market. In this paper, the research is focus on a typical medical device company, SA company's marketing strategy. First, taking the development of medical device industry as background, the author stated some theories in marketing; then, analyzes the SA Company's existing market situation with internal and external environment, by applying the TOWS Model analysis, and Five Forces analysis model; Finally, some effective ways of marketing strategy have put forward to the SA Company for its future development.