A Research On The Selection Of B2C E-commerce Enterpriselogistic Mode

The relation of e-commerce and logistics, are both mutual promotion and mutual restraint. On the one hand, In recent years, e-commerce in China in the field of service industry market rapid expansion and development speed rapid, and greatly promotes the improvement of the overall level of development of logistics industry with the operation of the market space, organization and management mode, logistics technology progress.On the other hand, From the point of view of the development speed and level of development, the development of logistics industry in China is far behind in the electronic commerce and which has become the constraints of the huge bottleneck of e-commerce industry, the expansion of the size of the market. So, there are some e-commerce companies in China are trying to build their own distribution network, to make up for the inadequate personalized service and the inefficient distribution of third-party logistics.This research takes the B2C electronic commerce enterprise as the object, and discusses the choice of logistics mode of this type of enterprise. The paper introduces and evaluates the B2C e-commerce enterprise four kinds of the mainstream mode of Logistics: self logistics mode, the tripartite model, logistics alliance mode, integrated logistics mode. Then combined with the current situation of the development of the enterprise logistics, analysis influence factors of the choice of logistics mode in macro and microcosmic; then taking Jing dong Mall self logistic model for instance, focuses on the analysis of the enterprise self conducting logistics mode selection problem; finally, give advice to the choose of logistics mode of the enterprise. The conclusions are as follows:firstly, B2C e-commerce self-support logistics mode with high efficiency and high quality of service delivery advantages, it also has the disadvantages of high risk; secondly, online trading market is booming and consumer demand for personalized enhanced background, the level of logistics services has become one of the key points of the B2C business enterprise competition, and select the appropriate mode of logistics is the key to the logistics service level B2C business enterprise to improve; finally, the B2C e-commerce market seeking to expand development, the key is to optimize the logistics service mode to improve customer satisfaction, and through the integration of logistics and management system to achieve the optimization and integration of logistics information and logistics operations, as well as to develop new models "cloud delivery" to meet the needs of individual consumers.