Express Integration And Optimization Research Of Hebei University Of Engineering Campus

The rapid development of electronic commerce and the twenty-first Century campus economy put forward new requirements for the express industry,online shopping among university students has become a popular alternative to the traditional shopping,accompanied by the rapid development of university campus express industry,the so-called university logistics,mainly refers to the logistics company operating in the university campus the teachers and students receive customer mail business.The popularity of Taobao and other similar e-commerce platform,and improve the ability of College Students' consumption,provide a good platform and market opportunities for logistics companies to set up a logistics service in Colleges and universities,the logistics enterprises to set up agency business in the University.It also cited Sent a series of campus express delivery issues,such as the "last mile" solution to the problem of express service quality issues.This paper uses integrated field theory,resources integration theory to optimize the design of the integration of the campus express.First,through the development of the scale of online shopping and the reasons for the rise of the campus express industry,development status and existing pattern,development status and existing problems of the campus Express;it takes Hebei University of Engineering as an example of campus planning and management development requirements,characteristics the campus express service needs of college students,the research of express enterprise way of operation,design questionnaire and scientific data analysis of survey results,and on this basis to put forward in line with the development requirements of the college students,to meet the demand for services,and economic and express enterprises The ideal solution to win;finally,using fuzzy evaluation method of integrated optimization scheme was put forward.The study shows that the campus express evaluation of campus express cooperatives can realize campus express service optimization,resource integration,comprehensive to promote efficiency,and the formation of a high degree of fit with the campus express operation mode,so that to further promote the development of the campus express.