Research On The Implementation Mechanism Of The Social Responsibility Of Shu Hua Limited By Share Ltd

Sports enterprises bear the corresponding social responsibility is an important way to improve sports consumption and promote the development of sports industry.However, the Chinese sports enterprises in the realization of the economic, social and cultural value behind,there are still many problems, companies subject to their own social position fuzzy, assume social responsibility consciousness, development goals not long-term. Therefore, Shu Hua Co., Ltd. as a social responsibility in higher degree of sports enterprises, to Shu Hua Co., Ltd.social responsibility through the implementation mechanisms, for our sports enterprises,especially sports product manufacturing industry in a better implementation of social responsibility to provide a good reference.The main body of this thesis is divided into three parts:First, the theory of corporate social responsibility system. Using the method of literature,consulting a large number of literature, combing corporate social responsibility theory. At present, the research of corporate social responsibility is mainly focused on the content of corporate social responsibility. The research on the theory of corporate social responsibility(CSR) is in the range of "driving factors- Strategy- consequences". The to the theory of corporate social responsibility based on, based, focus on the sports enterprise entry, devoted to the analysis of sports of corporate social responsibility, will also participated in focus on the implementation of corporate social responsibility of sports. The process, influencing factors and the implementation process of the participation are the key point of the research.Second, case analysis. The use of case analysis, secondary data and interviews, the social responsibility of the implementation of the activities carried out by Shu Hua Limited by Share Ltd. Through interviews and secondary data, the analysis summarizes the motivation, content, methods, process and problems of the implementation of the social responsibility of the company.Third, based on the theory and case analysis. The following problems are discussed and concluded: sports enterprises social responsibility; motivation of sports of corporate social responsibility implementation; sports of corporate social responsibility implementation process; sports corporate social responsibility in the effective implementation of the measures,thus forming a built sports of corporate social responsibility implementation mechanism.Hopefully, this study through the Shu Hua Co., Ltd. implementation of social responsibility research analysis, improve the sports enterprise social responsibility consciousness, promote sports enterprises in the pursuit of economic interests at the same time, pay attention to improve their sense of social responsibility, to serve the society. Which is conducive to sports enterprises to establish a good reputation and image, enhance the visibility, and promote the overall progress of the sports industry and development.