Implementation Mechanism Study Of Corporate Social Responsibility

Enterprise is the most important forms of economic organization in modern society, in a dominant position in the economic and social. Therefore, we can say that to certain extent today’s world is "business world". Enterprise plays an increasingly important role in the social and economic life. But companies to exert its positive influence at the same time, and are the major producers of social problems. Since China’s reform and opening up, taking economic construction as the center of policy led to the enterprise in pursuit of greater economic benefits and ignores the enterprise of social responsibility, Such as environment pollution, violations of the rights and interests of consumers, etc. At present, the consequences that the enterprises ignore social responsibility has appeared gradually, Many scholars have realized the seriousness of the problem and began to call public attention the research and practice of corporate social responsibility. At present, with ever increasing public awareness of corporate social responsibility, related research is also growing.In this paper, based on the relevant research results of corporate social responsibility, attempts to answer the following three questions:the present situation and existing problems of corporate social responsibility, and what factors influence the implementation of corporate social responsibility, how to promote the implementation of corporate social responsibility. The overall framework of article revolves around the three questions in turn. At first, based on emphatically combs the evolution of corporate social responsibility theory development, this paper summarize and evaluate the latest progress in the study of corporate social responsibility at home and abroad; Second, This paper analyzes and explains the practical dilemma of corporate social responsibility in China and its causes. Third, the paper analyzes the enterprises fulfill the social responsibility of autonomy system of dynamic and external constraint mechanism in corporate social responsibility in the process of implementation. Finally, this paper demonstrates the implementation of enterprises to fulfill social responsibility need to give full play to the enterprise autonomy system of dynamic and external constraint; build the linkage of the enterprise autonomy system of dynamic and external constraint mechanism, and realize effective coupling of autonomy power and external institutional constraints. And on this basis, build a promoting China’s enterprises to perform social responsibility implementation path.In this paper, the conclusions are:(1)The autonomy power of Enterprises to fulfill social responsibility includes two aspects of economic incentives and moral personality. Through the equilibrium model, this paper expounds on the enterprise long-term profit maximization and the compatibility of social responsibility, Companies should be in the practice of social responsibility to maximize profits over a long period of time. Enterprise moral main body and the ethical nature of corporate social responsibility is consistent and fit for the generation of corporate social responsibility provides the logical premise, makes the enterprise moral demand has become an important driving factor.(2)The external institutional constraints are an important booster of the enterprise to fulfill social responsibility, through regulation, discipline and cognitive constraints to guide enterprises behavior and restrictions. On the one hand, it through the rewards and punishment mechanism and the supervision of public opinion guide to change enterprise cost-benefit relationship, prompting the economic motivation of the enterprise and corporate social responsibility. On the other hand, the entrepreneur’s responsibility and the enterprise values are influenced by the institutional environment. Therefore, through the system soft constraint specification enterprise value orientation, the system can help shape and influence the enterprise’s moral personality. Through game analysis can be found:lower interest groups related to regulatory costs, increase penalties for fails to perform the social responsibility of enterprises and enhance stakeholder group consciousness, can effectively reduce the probability of enterprises evading social responsibility, improve enterprise performance of the social scale.(3)Autonomy motivation of enterprises to fulfill social responsibility and external institutional constraints is not divided each other, but mutual conduction and restriction. Autonomous power is the foundation, external institutional constraints through autonomy power play a role. If lacking the support of external institutional constraints, autonomy power cannot last forever. Therefore, in order to make the enterprise to fulfill social responsibility become a kind of active behavior, must give full play to the enterprise autonomy system of dynamic and external constraint,Builds enterprise autonomy power and the linkage of the exogenous impetus mechanism, realizes the autonomous power and effective coupling of external institutional constraints.