Research On Product Structure Optimization Of FS Tire Co., Ltd.

In the worldwide tire industry, there is a trend toward a high percentage of radial tire and tubeless. The development of the radial tire in China is slow for a variety of reasons. During the Seventh and Eighth Five-Year Plans, FS Tire Co. Ltd established a number of radial tire manufacturing plants by introducing and absorbing foreign technology, thereby becoming a key enterprise in China dedicated in manufacturing of radial tires. Generally, China is lagging far behind the world-class companies on radial tire production technology. Therefore, there is a need to adjust the product structure, improve the levels of technology, equipment and management, accelerate the product update rate, enhance the competitiveness in domestic and foreign markets and thus break the bottlenecks in development.This thesis analyzed the development of domestic and foreign tire markets, national industrial policies, industry development and other external factors, thereby establishing a primary project index evaluation system. Based on the evaluation system, the author selected key elements of the system, optimized the index system, and formed the evaluation index system of product structure adjustment. According to the system, the author adopted the ideal solution (TOPSIS) to evaluate the product structure adjustment project, and then determined the product structure adjustment of FS Tire Co., Ltd. Through the adjustment, FS Tire Co., Ltd enhanced the product quality and market competitiveness.This thesis studied and analyzed FS Tire Co. Ltd's product structure decision such that it is possible to optimize and adjust the company's existing product structure and to improve the market competitiveness of products.