Research On Value Chain Integration Of FAW Car

In 2015,the China made 2025 plan,the release of manufacturing reform,industrial innovation referred to an important height.How to effectively integrate the existing value chain to achieve industrial upgrading and transformation has become a major issue in front of every automobile manufacturing enterprise.FAW Car was founded in 1997,FAW Group as its own brand passenger car manufacturing enterprises.Twenty years,FAW Car through technical cooperation,mergers and acquisitions to achieve the transformation again and again.Faced with the current opportunity,FAW Car how to effectively deal with,will be related to its future development in the Chinese market.This paper first reviews the value chain integration theory and related research.Through the desktop research,summed up the characteristics of China's automobile manufacturing enterprises value activities and market environment,on this basis,FAW Car value chain analysis of the status quo,determine its value added links.By analyzing the internal and external factors of FAW Car value chain integration decision,this paper demonstrates the necessity of value chain integration.This paper uses the value chain theory to analyze the value chain integration process and summarizes the influencing factors of the value chain integration of manufacturing enterprises are summarized.Influence factors which are divided into direct influence factors(integration ability,value chain integration model)and indirect influence factors(resource endowment,enterprise strategy).Putting forward five hypotheses to establish the theoretical model.The structural equation model(SEM)was used to test the hypothesis,which was modified.Based on the theory of division of labor,strategic alliance and global value chain,this paper puts forward four applicable modes of the integration of automobile manufacturing enterprises in China,and compares the four models.The model selection model based on quantitative strategic planning matrix is constructed,and the research and design activities,manufacturing activities and sales service activities of FAW are analyzed empirically.Finally,according to the model selection results and the FAW Car reality,the realization and guarantee strategy of FAW Car value chain integration is put forward.In this paper,the FAW Car value chain integration was investigated.At the same time,by means of qualitative analysis and quantitative methods,through comprehensive analysis and deduction,the construction of automobile manufacturing enterprise value chain integration model of influencing factors,and the design of the automobile manufacturing enterprise value chain integration mode and its selection method.The research results of this paper have certain theoretical significance and practical value for enriching the value chain integration theory of automobile manufacturing enterprises and guiding the implementation of value chain integration of FAW Car.