The Study Of The Development Strategy In HD

HD is a professional manufacture of marine diesel engine manufacturer. Company was founded in the late 60's. HD company business model since 1980 was the introduction of patents in the production, in the "smiling curve" middle-end, developed in the product development and after-sales service. In recent years, market fluctuations and so that enterprises in the fierce market competition of manufacturing profits lower, enterprise development strategies has been difficult to deal with, companies need to transition.Using theory of development strategy, HD external macro environment, industry and competitor analysis for HD's organizational structure, marketing, technology, manufacturing capability and internal environment analysis, found that the strengths and weaknesses of the enterprise. On the company's "research and development, manufacturing, and service" integrated analysis of development strategies, design of high, medium, low speed diesel engines made in marine Dynamics full coverage; product development, product service go hand in hand together; simultaneous development of complete equipment for power industry and diversified business strategy. Meanwhile, to ensure implementation of the strategy, proposes adjustments to the organizational structure and responsibilities of departments, perfect marketing model and so on.