The Study Of Diesel Engine Marketing Strategies Of YN Company

With the rapid development of global automobile industry, the diesel engine industry in our country is growing rapidly. Especially for the development of the small diameter multi-cylinder diesel engine enterprises, it broke the existed balanced situation at the beginning of the21st century among Yunnei, chaochai, yangchai. The competition among these diesel engine enterprises is growing intensely.This article takes Yunnei Power as the research object, bases on the research of multi cylinder small diesel engines enterprise marketing strategies. Firstly, it analyzes the development status and trend of diesel engines at home and abroad market, under the macro background, analysis the enterprise’s present situation and industry development; From the reality of Yunnei Power, using the marketing and strategy theory, and compared with the domestic and foreign competitors, it analyses the marketing strategies of Yunnei Power roundly. From the aspects of product strategy, price strategy, channel strategy, brand promotion strategy, etc., it finds out the problems existing in Yunnei Power’s current marketing strategy, and digs out the bottleneck problems restricting the development of diesel engine enterprises. As for this, combining with the current market hotspot of diesel engine industry, it puts forward the specific measures and corresponding solutions. At the same time, according to the reality of the enterprise, it evaluates the implementation effect of the new marketing methods and strategies, so that the enterprise can adjust the marketing strategies duly to promote the development of its marketing.