The Research On Diesel Marketing Strategy Of DCD Company

With the high speed development time of China economy marching into the 21th century, automotive industry also has the trend of rapid development. As national main economic pillar industry, facing intense international competition and domestic same line market competition, survival and development are the fundamental path. Through the competitive enterprises, understanding own advantages and disadvantages, the position between competitors and also in the industries, adjusting own development direction timely, only in this way can you hold your self in a advantage position. Only understand and master the difference, further improve it, can you win all the time, sequentially achieve sustainable development.Design scientific and effective marketing strategy system being in conformity with China national situation and integration with international development, which is very objective and important to domestic enterprises, it is also a task needing to be faced with all the time. Taking Dongfeng Chaoyang Diesel Co., Ltd(DCD) as an actual research subject, which holds an important position for manufacturing diesel engines in China national automobile industry, this text conducts the analysis of marketing strategy to China national domestic large diesel engine manufacturers, offering the opinions of DCD diesel engine marketing strategic conception in the new stage, enable DCD re-step into the pioneering field of manufacturing diesel engines and finally tends towards international development direction.Based on a large of comprehensive research achievements, this text conducts system analysis to the external and internal factors which affecting DCD and by the strategy design and conception as well as summing up the experience of success and failure, shoot at exploring the feasibility countermeasures for DCD future development...