Investigation On The Indigenous Marketing Strategy Of SACHS Commencial Clutch

The topic comes from the present marketing situation of Sachs clutch in the domestic commercial vehicle clutch industry, especially in the middle and high-end market.With the rapid development of domestic commercial vehicle industry and the component parts industry, the domestic makers show higher requirements in the technical support from clutch suppliers. And with the instant development of manufacture level, the competition of competitors in the same industry become fierce day by day. As a clutch brand under the flag of the world famous auto parts enterprise ZF, Sachs has been a leader in the global commercial vehicle clutch industry, since founded in 1895 till today. Sachs commercial vehicle clutch group entered the Chinese market in 1998 and it's sales have been in strong growth trend since then. But in recent years with the changes in development environment of Chinese national economy, the global standardized marketing strategy once can easily occupy the domestic middle and high-end market, has been constantly impacted by the market and the challenge of domestic and foreign competitors in the same industry. In order to maintain the competitive advantage, the adjustment of company's strategy, the implementation of localization marketing strategy, the strengthening of the local technical support and service, and the improvement of customer's value perception, have become the priority to adapt to changes in the domestic market.Considering the different cultural background of the multinational enterprise, and the corporate strategy which lead to different competitive strategies, this article starts with the localization marketing strategy, to analyze the operating environment, the market segment and the marketing situation of domestic clutch market. It aims to cope with the growing competition situation by the combination of globalization standard marketing and localization marketing, and the effectively adjustment and optimization of the current marketing strategy. "Thinking Globally, Operating Locally", as to solve the current industry situation and inject new vitality to the development of business. The innovation point of this article is when studying localization strategy, it pays more attention to the localization of after-sales service system, focuses more on customer's needs and the improvement of customer satisfaction, and pays more attention to the support of differentiated technological advantage to the adjustment and operation of marketing strategy.