| As well known, the driving force or the purpose for localization is to reduce product cost, enhance the competitiveness of products in the market, therefore for foreign multinational auto parts company's localization strategy, it is valid as well.In this paper, it discussed Bosch Automotive Diesel Systems Co., Ltd. localization strategy which is based on Value Analysis theory. In order to make the Bosch Automotive Diesel Systems Co., Ltd. to better integrate into the Chinese auto market, to take effective localization strategy, it is more helpful that implement value analysis method for the localization strategy of auto parts companies in different stages. The target could be clearer to participate in market competition and it also provides a reference for similar companies, help to improve its capability of marketing and independent innovation."Bosch Automotive Diesel System Co., Ltd":short as "BRCD"... |
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