The Research On Development Strategy Of Blueberry Industry In China

Blueberry fruit has a unique flavor and value of nutritional health care, the fruit and products are popular in the world, with the demand. Blueberries are good materials, processing can greatly improve the economic benefit. The development of Blueberry industry is rapid, and this industry has high economic benefit. At present, our country has not yet formed a perfect product market of small berries such as blueberries. The main difficulties of market sales are the domestic market has not yet been cultivating, the products of blueberries growing enterprise are given priority to export, do not cultivating the development of the domestic market and the degree of the cognitive on blueberry consumption market in China is low, which means that the development of domestic blueberry products have great potential and space.This paper first expounds the background, purpose and significance of the topic, introduces the research results and dynamic at home and abroad, forming the research idea and method of this article, put forward the possible innovation. Summarizes and introduces the domestic and foreign research dynamic, and analyzes the related theory. Secondly introduce the planting situation, the production distribution areas and related units which engaged in production of blueberry industry in China. This paper analyzes the current development situation of blueberry industry in China based on the SWOT, than finds out the strengths, weaknesses, opportunities and challenges of development of blueberry industry in China, dig its own potential, use of favorable conditions and opportunities to raise its level of development, and realize the differentiation of the product.