The Analysis On Customer Relationship Management Of X Securities Company

China’s capital market development will comes to the twenty-sixth year, as one of the branches of the securities industry is also in the more than 20 years of rough progress. With the deepening of the degree of opening to the outside world in China, the pattern of global economic integration has been gradually formed, China’s domestic securities companies both in quantity or from the scale has a great progress, of course, which directly caused the is competition, to in the competition de Ying and, all securities companies are out all the stops, which shared business philosophy is "people-oriented, customer as the core, all from the interests of customers of", of course, this is x securities company business philosophy.In this paper, the X securities company as the research object, through the theoretical research, the theory and practice, and the combination of qualitative and quantitative analysis, the X securities company customer relationship management status and problems were studied, and discussed the solution and security measures.Through the research on the classification of X securities company customer service, customer service process, product information, customer maintenance, personnel recruiting etc., find the existing problems of X securities company, and aiming at the existing problems, puts forward corresponding solutions, including customer classification refining company and provide various services for customers according to the different classification; optimize the company’s customer service processes to make the business process to achieve seamless customers save time; strengthen communication with customers to truly understand the needs of customers and provide the corresponding services according to customer needs; use relationship marketing to develop new customers, suggesting that the risk of investment, do a good job vote teaching job recruitment; the introduction of market mechanisms, through these measures to improve the customer relationship of X securities company Level of the Department of management, in the implementation of these measures at the same time also should establish corresponding guarantee these measures carried out smoothly supporting measures, including not only the organizational security, system security, security personnel, technical support the basic guarantee way, more important is to establish the corresponding performance appraisal management to ensure the smooth implementation of these measures.This paper aims to study the customer relationship management of X securities company, so as to improve customer satisfaction and loyalty, reduce customer churn rate, and form their core competitiveness by using X securities company as the representative of China securities industry.