| ZLSH cofco biochemical energy sector is the subordinate company in jilin province to set up a sales cofco biochemical plates under 4 plant corn deep processing products,the company was founded in 2007,with corn starch as the main products of the company,at the same time sales of feed,DDGS,monosodium glutamate,citric acid,fructose,dextrin and other corn deep-processing products.Among them,the main product corn starch has a good brand in the market,excellent customer level,and a sales network all over the country.However,since the change of national corn policy in 2014,the price of corn in temporary storage increased gradually in northeast China,and the corn inventory increased rapidly.2017 began to store of corn in the flow,such as market,corn processing industry to corn stocks on the hard road,at the same time,in response to a national corn to inventory policy,xiangyu group,rejuvenating trade through cities group,investment group and other county in northeast China put into production in succession,make originally overcapacity corn processing industry more competitive,in the past two years industry profits hovers near the marginal line,the corn starch sales work faces unprecedented problems.The 19 th National Congress of the Communist Party of China work report pointed out that our country face a serious problem of excess production capacity,senior means to solve the excess capacity is reform of the supply side,in recent years,ZLSH based on good market,seek new breakthrough direction,beginning in 2017 the company implement the trade strategy,from the same industry competitors buy related products sales to the downstream customers,has achieved certain success over the last two years.Cofco is the largest grain processing and production enterprise in China,which takes great responsibility for food safety and adheres to the one-stop service concept of "from field to table".In the hearts of the vast number of consumers have a good brand image.Based on the actual market challenges faced by ZLSH,this paper analyzes the existing problems and difficulties in the sales of the company,makes use of marketing management knowledge,and combines with customer research.Macro and micro analysis of market environment,to clear the market segmentation and product positioning,use of existing resources,develop a set of agricultural marketing platform in order with the combination of marketing model,designed to help companies out of the mire of the price competition,get rid of now of the market competition environment,marketing planning for the future to do related to security,to determine marketing scheme can effectively be born,and puts forward future market outlook for this scheme. |
