The Studay On The International Marketing Strategy Of Qinhuangdao Lihua Starch Co.,Ltd

With the vagaries of the international environment, the impact in the internationaltrading is growing. For foreign-based enterprises, apply the international marketingstrategy, appropriated to the bussiness development, is the key to the development ofinternational trade. The study of he international marketing strategy is based on theanalysis of the enterprise competitive environment, take the classical theory of themarketing4PS as a framework, apply the STP theory to position the target market,analyzeand optimize the marketing strategies from the product, price, place, promotion in fourareas, to find the best he international marketing mix strategy. This paper takesQinhuangdao Li Hua Starch Co.,Ltd as the research object to study the he internationalmarketing strategy.First of all, introduces the background and significance of the international marketingstrategy research in this paper, discusses the current research situation of the internationalmarketing strategy at home and abroad from different nresearch perspective andintroduces the research methods and research content.Secondly, this paper introduces the development of the marketing concepts,comprehensively and systematically elaborates on the three classical theory of theinternational marketing strategy,and look forward to the future of the development trendof the marketing theory, detailed account of the STP theoretical knowledge and theapplication in the target market positioning.Again, analyze and evaluate the existing international marketing strategy; with thedetailed analysis of the company′s competitive environment by SWOT model, screeningand positioning target market through the STP theory, rebuilds the company′s newinternational marketing strategy system combined with the4PS theory.Finally, in order to successfully implement of the new international marketingstrategy system, this paper proposes a series of safeguard measures in five aeras includingglobal strategy, technological innovation, financial management, humanresourcesmanagement and public relation ability.