Research On The Commercial Value Of Aviation Travel Management And Its Migration Mechanism

With the increasing frequency of business travel in China, travel management is playing an important role for corporate control travel costs. Connected with civil aviation sector, the author sums up value migration mechanism and coordination mechanism of aviation travel management and builds the value chain by studying the commercial value of aviation travel management. The paper has very important practical significance to transfer travel management companies development pattern to realize the maximum value of aviation travel management.In order to promote the development of aviation travel management, the author, with aviation travel management, a service management mode, as the studied object, explores its business value to find deep reason for its value migration, builds the value chain of aviation travel management and analyses Carlson Wagonlit Travel value chain. Applied many theories and methods like Western economics, management, statistics and econometrics, the content of this paper mainly includes the analysis of aviation travel management commercial value, the explore of value migration mechanism, the establishment of coordination mechanism and value chain and the demonstration of Carlson Wagonlit Travel. The main findings are:Firstly, based on the objective and overall understanding of domestic and foreign markets,the author makes use of measurement statistics result to uncover aviation travel management commercial value to enterprises, travel management companies and airlines.Secondly, the author analyses aviation travel management commercial value, finds the problems that impede maximum value, proposes appropriate coordination mechanism and builds aviation travel management value chain to contribute to its development.Thirdly, by mining value and building value chain, the author takes Carlson Wagonlit Travel as an empirical example and tries to build its aviation travel management value chain.The innovations in the paper are: 1. a systematic study of the aviation travel management value migration mechanism and process; 2.attempt to build aviation travel management value chain.