A Business Model Study Based On A TAE Experience Design Company

Experience economy which is a new form of economic pattern is coming, people's sense of life shift from material to spiritual gradually, from hardware to software, from rational to emotional, increase the demand for art gradually; at the same period, information, the progress of information, automation, lasers, internet makes a part of design enterprises can design products and services more targeted, for purpose to adapt to characteristics of people's consumption demand experience and the requirements of the new economic era.This paper focuses on leading into technical, artistic and environmental adaptability and other elements into designing a product experience, use Scientific analysis research method and scientific product design method, designed products that can meet the people's demand, so that people can get a pleasant and memorable experience when use them. On this base, according to the characteristics of experience-based products and services, design business model innovation based on experience TAE,I am trying to build a complete analytical framework and in order to provide a clear and viable business model innovation design ideas for the same type of business.This study can obtain the following conclusions:1, Experience-based products and services based on TAE Model:In the experience economy, technology, art and the environment must be closely integrated, it is possible to design a unique experience products, The products can protect the environment in technical means, and performance the products artistically, the products having the features:diversity of technology, artistically, the environment can be realized dependent/experiential:2, Experience design business reflects the specialization, Cooperative, Information technology, the development trend of capital, because experience design business's size is small, Lack of core competencies, no-Standardized management and tense competition. Experience design business must achieve sustainable growth of enterprises through business model innovation.3, Business model is a system that contains a series of elements and their relationships, To clarify the logic of creating value, delivering value and realizing value in enterprises, the model of UP man-machine interactive machine implement Pareto improvement successful proves a strong operability of B+B/G to C business model.