Xi'an Company A Business Model Based On The Aesthetic Experience Economy Research

Life aesthetics as a in China is relatively new concept,develop its commercial value is tasted,The Internet economy environment,the development of experience economy is one of the hottest topic in the current economic management;Business model because of its functional,operational and forward-looking,about the modern enterprise survival and the development of economic,even the government could not have become entrepreneurs and entrepreneurship to the pursuit of a magic weapon.When the three combination is applied to a company,the outbreak of the economic power will be the biggest surprise.At present,the domestic study of aesthetic experience economy business model from the perspective of aesthetic design,marketing basic sporadic,and almost no one with the method of the system,using specialized economic theory to study the value of its business model.Because startup project design business model based on the above theory,it is committed to research it,and the market not only has important theoretical significance to us,but they have real practical value.In this paper,combining theory and empirical,through quantitative and qualitative analysis,using the system theory,economics,aesthetics design,strategic management,wei zhu six elements of business model theory,aesthetic value and experience on how to play life economic value of xi 'an do some in-depth study of the business model of running A company.Study a new method of using "wei zhu six elements of business model".After studying the theory of business models at home and abroad,found that wei zhu six elements of business model define the business model for trade structure of the "stakeholder",the overall research depth as HBS Amit&Zott two professors,Logically to promote business model research,from the concept,elements partitioning in model design and example applications such as extension in theory and practice,clearly expounds the nature of business model and its core elements self-consistent logic,down in the world of colorful and varied business model of the fog,the business model from practice really become a set of abstract theory,a discipline,used to guide practice better.Because in China the first specialized economic theory system research A company's business model.Get some new insights and achievement.First,the enterprise should pursue the optimal rather than most;Second,the business model must be based on some premises roadblocks,difficult to imitate and beyond;3 it is under the network economy,must pay attention to the function of service and products and design aesthetics,makes the experience of its highly value;Four is,in front of the revolutionary network economy,require our business model innovation,continuous creativity.Because my knowledge ability,inadequate professional degree and comprehensive research,such as in financial analysis,marketing and human resources involved is not much,want to work in the following study communication with the teacher learning,constantly improve the case.