Research On The Development Strategy Of XX Insurance Company From The Perspective Of Two Yuan

XX insurance company has become one of the industry’s leader, has the advantages of brand, personnel, etc., in the two yuan development opportunities, how to solve the industry barriers, change the past for the rural market is not pay attention to the problem of rural market share, the problem of competitiveness is the key. The main obstacle to develop two yuan strategy is the new enterprise to enter the competition, the majority of the rural market share led to the new entry into the problem, which, combined with the company’s human resources and brand advantages, combined with the government proposed the development strategy of urban and rural development strategy, the company should be through product and marketing. Optimal allocation. After two yuan development strategy, it should also improve the organizational structure, strengthen the personnel training management and other aspects of the implementation of the strategy.Research on the actual situation of XX company and the insurance industry’s market environment, put forward the development strategy of two yuan, the implementation of the development strategy of XX company, and the two yuan for the insurance industry to provide reference for the development of insurance companies, and two yuan of theoretical research, has a positive guiding significance and theoretical value.