Study On The Development Model And The Upgrading Of Leisure Agriculture In Nanchang City

As of 2014, China’s leisure agricultural tourism demonstration counties 149, the national leisure agriculture demonstration point 383. In the economy is relatively backward areas, the development of leisure agriculture can promote farmers continue to increase, to solve the problem of rural surplus labor force, promote the adjustment of agricultural industrial structure in promoting rural economic development and drive the new rural construction, promote the integration of urban and rural construction. Leisure agriculture in Nanchang City under the environment of government policy and to promote the domestic leisure agriculture develops continuously and forward, in recent years have rapid development, and continue to explore innovative development model, and achieved certain results, Nanchang county Huang Ma Xiang Feng Huang Gou, Wanli District Meiling too Ping Zhen Mei Ling bamboo and other some more successful leisure agriculture typical case.This research uses the method of case study, respectively Nanchang each mode of the typical cases, from four aspects of organization, product, management and marketing analysis of situation of the model for a typical case, through the analysis of the architecture the advantage of second development mode of mining, disadvantages, opportunities and challenges, for development of Nanchang city leisure agricultural mode selection provides the basis. At last, the advantages and disadvantages of each model are compared and studied,and the development model of leisure agriculture in Nanchang city is selected. The result is that the government needs scientific guidance, regulate the leisure agriculture industry, pay attention to the training of talents. Industry needs to strengthen the joint, cost savings and to strengthen the leading enterprises to promote the role of strengthening the construction of industry associations. Enterprises themselves need to constantly cross industry integration and development, to do long to do rough industrial chain, enterprise cluster agglomeration,bigger and stronger enterprise group, to expand the connotation of product extension, do fine products type.