Study On Agritourism And Rural Tourism Transformation And Upgrading Of Nanchang

Nanchang have more than 2000 years historical and cultural, has a reputation of "Wuhua Tianbao, outstanding", humanities, the natural landscape and different, tourism resource is very rich. Nanchang leisure agriculture and rural tourism rise in the early nineties of the last century, became more and more popular. Currently only Nanchang City and area of a certain scale of leisure agriculture and rural tourism has more than a decade, not only for has become a good place for people’s daily leisure tourism, also greatly promoted the local economic and social development.However, the tourism industry is increasingly competitive today, leisure agriculture and rural tourism in Nanchang there are also some problems. Through field respectively for tourists and business owners/practitioners of the questionnaire, it is concluded that Nanchang leisure agriculture and rural tourism industry is in a stage of development, most enterprises small scale and need to improve the management mode, project management is lack of features, the needs of tourists and exist some differences and tourist satisfaction is not high.Nanchang leisure agriculture and rural tourism must therefore be to upgrade, unified planning should be under the guidance of the government, increase policy support and aid efforts, to protect the existing traditional projects, the development of new tourism projects, supporting services and facilities and infrastructure update, improve the service level and quality of practitioners, guide and promote the quality of visitors, to create a group of rich local characteristics of tourism area, in order to attract more domestic and foreign tourists, stimulating the development of local economy and society, promote tourism and ecological environment harmonious coexistence, in order to achieve sustainable development...