| Since the beginning of this century, the rapid development of Chinese high-speed rail is pushing us going into the age of high-speed rail. The coming of the era is a wonderful opportunity for Jiangxi tourism market.The high-speed rail promoted the development of Jiangxi’s tourism, and it is necessary to readjust and position for the tourism development space and market structure of Jiangxi province.Jiangxi tourism industry develop rapidly, new opportunities and challenges appear continuously, the transformation and upgrading of the tourism industry in Jiangxi has become an urgent requirement.Starting from the concept and theory, this thesis deeply analysis the current situation of objective conditions and external factors of the transformation and upgrading of tourism industry in Jiangxi province and points out the necessity of the transformation and upgrading of the tourism industry.Combined with the development trend of high-speed rail era around the tourism industry in Jiangxi Province and the reality of high-speed rail and the tourism industry of Jiangxi province,put forward strategies and measures of upgrading and transformation the objective points out the insufficiency in the paper.At the same time,put forward the innovation, make conclusion and look forward to the futureof Jiangxi transformation and upgrading of tourism in the era of high-speed rail.Through reading the relevant literature and field research, get the Jiangxi tourism related information and analysis the data, summarize in the end. This paper analyses and summarizes the ideas for the development of tourism in Jiangxi Province and the objective law, the theory will be applied to the development of the tourism industry in Jiangxi Province. To combining of theory and practice, from the macro level research, pointed out the importance and the favorable conditions at the era of high speed rail of jiangxi tourism industry transformation and upgrading,analysis the reality of conditions of Jiangxi tourism,propose the transformation of tourism industry in Jiangxi Province in the era of high speed rail upgrade strategies and measures, trying to make Jiangxi Province tourism potential resource advantage transform to promote the development of Jiangxi reality huge and help to achieve high-speed rail age of Jiangxi tourism industry transformation and upgrading. |