Development And Research Of The Red Tourism In Yongjia

Red Tourism was born and developed in the past decade in the historical progress of our tourism continues to develop in a sustainable, rapid and sound development. It was combined by patriotism education and tourism, which has some memorials and landmarks where the Party lead people for fight and revolution,and receives the tourist who can attend theme tourism activities such as visiting, understanding history and learning revolutionary spirit.Yongjia County is the old revolutionary base areas,it has the core content of many typical and poignant means about the development of revolutionary Tour,such as the historical facts based on The ⅩⅢ Corps of China’s Red Amy,relics,and biography.The exist revolution relics are widespread,and qualified abundant tourist resources. Until now Yongjia Red Tourism is in the stage from initial of development to mature stage. How to combine the Red Tourism resources and other preponderant tourism resources to plan scientifically, design reasonably and develop orderly,and build a brand of Red Tourism that promotes local economic development in Yongjia, becoming so important; meanwhile it will strengthen traditional revolution education, propagate national spirit and enhance national cohesion.The article detailed introduced about the present situation and development means of Yong Jia County Revolutionary Tour; in a way,we analysis the forms,spread and the types about the Revolutionary Tour resources are based on the fundamental circumstances of Yongjia.Meanwhile,according to the follow aspect such as economic,political,social and so on.We explain the meanings about it’s developments.Then,we get the scoop by doing field investigation,and using the SWOT Analysis to evaluate the development about the YJRT with more dimensions Analysis the internal advantages and weakness specificity,and it’s external condition’s opportunities and threatens.Next, from what has been mentioned above,we combine the protection and development. And market requirement leading us,come up with the overall integration about the YJRT(Yongjia Red Tourism) resources,design the space layout and significant section to increase the integrity of infrastructure;combine the revolution and tour resources,we scheme the six routes,which the theme are about the Revolution Tour. Finally knowing development and design for it clearly, we should table a concrete proposal for market orientation and marketing of YJRT.