The Circulation Pattern Analysis And Distribution Path Optimization Of Green Vegetable E-Commerce “Jun Yuan You Ji” Farm

In the process of recessive agricultural reform field in China,under the influence of demographic and economic policies,China’s agricultural consumption structure changes in the direction of grain,vegetables,meat accounted for 5:3:2.The agricultural planting structure has also changed from traditional grain planting to coordinative development of grain,vegetable and fruit cultivation together.The area of vegetable planting has been increased,production and output value also increased significantly.At the same time,various forms of agricultural products circulation business platform endless,electronic commerce raly on its huge database,transparent transactions to make up for the traditional circulation of the information in the process of poor,inefficient circulation.Vegetables e-commerce provides a convenient platform for city resident,s consumption of green vegetables,also enrich the green vegetables circulation mode of agricultural products.As a green vegetable e-commerce platform in the form of B2 C,the distribution scope of”Jun Yuan You Ji” is Zhengzhou,it makes full use of the advantage of abundant agricultural resources in Henan Province.In this paper,the first analysize is the development power source of "Jun Yuan You Ji",the analysis shows that the problems of the traditional circulation mode and the application of the electronic commerce provide the thrust and power.After Compared with various kinds of green vegetables e-commerce circulation pattern,"Jun Yuan You Ji" build its own production base and logistics system can achieve the goal of reducing inventory,meeting the needs of the user’s individual needs.But its distribution in the circulation process can not effectively meet the requirements of the harvest time window,has high transport costs.Considering the problems existing in the distribution process of the " Jun Yuan You Ji ",in order to optimize the distribution route,this paper puts forward reasonable hypothesis,this paper introduced the basic idea of the method of saving algorithm,then added fuzzy time window as constraint constraints to optimize this model.Through the case analysis of "Jun yuan organic" farm,it is concluded that the farm distribution routing scheme is basically in accord with the saving algorithm.At the same time,the method is feasible by adding fuzzy time window constraints,the improved distribution path can not only meet the requirements of users’ harvest time,but also reduce the distribution cost and optimize the service quality.