The Research On E-commerce Business Development Strategy Of Chenlong Company

E-commerce is a new type of economic activity, information technology, is rapidly developing at an unprecedented rate. Enterprises should be using information to promote industrialization, promotion of information technology, which is taking a new road to industrialization and the objective requirements of the inevitable choice.Through the comprehensive analysis of Chenlong company e-commerce business, this in-depth study of BtoB third-party e-commerce platform, e-commerce software and e-commerce platform operation and maintenance. Describes the e-commerce industry in recent years, the development trend and the significance of the development of the electronic commerce enterprise, and how to make Chenlong company e-commerce business in the tide of e-commerce in full swing out of the bottleneck and expansion of e-commerce market business scope, depth development of the industry, in today's rapid development of science and technology gain a firm foothold. In view of the Chenlong company e-commerce business in facing the emphases and difficulties, this paper makes a detailed analysis and put forward effective solutions. As the third party, Chenlong company should let the Chenlong procurement network trading platform play the role of the market. Gather customers and all kinds of channel resources, has flexible business model obtained the vitality of the market; Chenlong e-commerce software starting from the customer community, innovation mode, a win-win situation with customers, with customers and strong adhesion; for Chenlong e-commerce operation project should be standardized service system, improve service ability, extending the service content, narrow platform technology difference of service effect. In the end, the strategic planning is realized by stages, and the corresponding measures are put forward to guarantee the realization of the goal.From the perspective of the development,e-commerce will become the basic survival conditions of the traditional enterprises, will establish a new standard of enterprise competition efficiency, effectiveness, and create a new model of enterprise competition and management. This paper has the purpose of mining the role and significance of e-commerce enterprises in the market as well as the development of the industry, from different angles of analysis and explore the business value, information value and management value of E commerce to enterprises.