Study On The Transformation And Upgrading Of ChuangHua Technology Co.,Ltd

As the forerunner of economic development, strategic and basic industries, the development of the software industry is related to a country's future and politics, so the software industry has become one of the industries with huge market prospects and huge industrial scale. Since entering this century, the software industry has been characterized by its green environment, low investment and high return, has been the focus of China's five year plan to support the industry, the software outsourcing industry as an important part of the software industry, in support of national policies, but also has a considerable development. However, in recent years, the economic crisis in the west, and the sharp depreciation of the yen, coupled with the sharp rise in domestic labor costs, these are to software outsourcing enterprises, especially small and medium enterprises has brought tremendous impact, in this economic environment as a business, if you can't get the internal and external environmental changes, system integration of their own resources, forming a unique competitive advantage, timely restructuring and upgrading of strategic adjustment, business will face the threat of bankruptcy.In this paper, ChuangHua Technology Co., Ltd as the research object to do some research through using the lessons from the domestic and foreign research results on transformation and upgrading, combining with the actual situation of enterprises themselves, using the method of literature research, comparative analysis and theoretical and practical analysis method of combining. Through the analysis of the internal and external environment, to found out the enterprise's competitive advantage:to have the quality customerand, to have the experience in embedded development and to have the efficient R & D team. So ChuangHua should use their strengths and seize the opportunity to upgrade. Upgrade path: from the independent development and software outsourcing to provide solutions and to produce chip-based products and establish their own brand. In the same time to propose the transition measures:to adjustment market positioning and reconstruction the business segments, to optimize the internal processes, to adjust external cooperation method, to focus on independent research and development business segment, to establish their own brands. And then through four financial, organizational structure, human resources, corporate culture, to continuous improve the security upgrade work smoothly implemented.