Digital Content Industry Chain And Its Benefit Distribution Analysis

With China’s economy to enter the new normal and economic transformation and upgrading of the pressure to the digital content industry as the representative of the strong development of new industries to support the economic development and industrial structure upgrading under the new normal. Although the digital content industry has been the academic attention, but based on the perspective of the industrial chain to study the digital content industry is relatively rare. The digital content industry chain has more than one part, between the parts of existence certain interests game relationship, so a reasonable interest distribution mechanism for the stability of the industrial chain and industrial development has a positive role in promoting. In this paper, the digital content industry chain and its stakeholders are analyzed, and based on the evolutionary game theory to analyze the relevant stakeholders, the conclusion has certain theoretical and practical significance.In the part of literature review, this paper lists the domestic and foreign scholars on the concept and connotation of the digital content industry and the industrial chain of definition, then summarize the basis of existing research, found to the industrial chain theory and evolutionary game theory to the study and analysis of the digital content industry chain of scholars Shang Weishao number, so this paper this as a breakthrough point of research to enrich the digital content industry chain theory. According to the industry chain and the theory of digital content industry development status summed up the five parts of the industrial chain, and to "CNKI" as an example case to be analyzed and explained. In the core part, this paper focuses on the content providers and service providers to game analysis, established the evolutionary game model, and use the proposed differential equations, Friendman system calculation method of local stability, Jacobian determinant and evolution of the system phase diagram, draw on both sides of the optimal proportion of profit distribution, and finally come to the conclusion that affect the content providers and service providers are evolutionary stable strategy choice probability factors mainly include the respective sides of the cost, the total size of the industry and distribution proportion of. Finally according to the evolutionary game model results the results of the discussion: both the distribution coefficient with both their cost; when they cost the same, will be evenly distributed; when the total revenue generated by the industry chain is industrial scale is far greater than both the and the possibility of cooperation almost 100% and stability of the industrial chain.For the first time, this paper has a certain theoretical significance for the research of the industrial chain theory and evolutionary game analysis and the digital content industry chain, and the result of the game has some practical significance in practice. Due to the evolutionary game analysis is limited to the content providers and service providers, with certain limitations, and no of digital product cost calculation method to carry on the research, is slightly less, in the academic path of will in the future to complement the study.