| With the arrival of the era of mass tourism, tourism has become the main way of life and social economic activities in the modern human society ". With the continuous development of social productive forces, labor productivity has been improved, and people's living standards and the rapid increase in the increase of paid holidays, tourism will continue to develop high speed, will become one of the most important aspects of promoting the development of local economy. This paper will study the status quo, existing problems and Countermeasures of the tourism industry in Shangli County, and analyze the existing problems and Countermeasures for the future development of the tourism industry in Shangli county. Therefore, it has practical significance for the development of Shangli County, especially in the tourism industry. Shangli County Tourism devote themselves to create tourism products, make full use of Shangli County at the western Jiangxi Red Tourism accumulation area, adjacent to the Changsha, Zhuzhou and Xiangtan and traffic advantages and tourism location advantage, depth development of Hunan and Jiangxi provinces border culture tour, leisure travel, the Hunan Kiangsi border area Zen culture tourism, historical figures of tourist routes. Continuously optimize the environment for tourism development, deepen reform and opening up, improve the quality of tourism industry, tourism development has achieved some results. But there are still a lot of problems in the tourism industry in Shangli county. Such as: tourism development and management of the overall in the extensive stage, tourism function is not perfect and with power, tourism market is more chaotic, tourism products lack of attraction and competitiveness, tourism industry, the quality is poor, publicity and marketing needs to be strengthened, this article will put forward solutions to these problems, in order to provide a reference for the development of tourism in Shangli. |
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