Research Of The Development Strategy In Electric Power Business Of A Group

Group A is facing a problem of developing power generation business. It is difficult for Group A to exploit new projects in recent years, so its market share in the power industry is gradually reduced. Nowadays, most of big energy companies are expanding their power generation business and accelerating nuclear power business in Guangdong Province, so the power generation market is extremely competitive. On the other hand, there are national policy restrictions on the development of traditional coal fire plants in eastern Guangdong Province, especially the Pearl River Delta region. Therefore, it is important for Group A to reposition its power generation business development by setting up the goal and making up the strategic business plan.This study analyzes the strategic development plan for Group A in power business with the qualitative and quantitative method. First, by the overall investigation about the development and structure of the national power generation, this research analyzes indexes such as the installed capacity, electric energy production, the average utilization hours of generating equipment, etc. It interprets the generation market distribution in the Provinces all over China, and analyzes policies and economic conditions in Guangdong Province. By the strategic management theory, it analyzes the external environment and internal environment in power business of Group A. By means of SWOT qualitative analysis of Group A, it also interprets the power business development of Group A on opportunities, threats, advantages and disadvantages and provides all kinds of strategic combinations. According to the results of analysis and combining the global constructional and development experience in power industry, it presents the development goal, the strategic purpose, the strategic option and the strategic target for Group A as well. Last but not the lease, it also comes up with the practical strategic development solutions for Group A.In order to provide the effective strategic development plan in power business for Group A, this study is focusing on methods and solutions from academic research by the current development of Group A.