| The airport as a contemporary city infrastructure construction is the important component; governments are increasingly concerned about the airport in promoting city airport economic development, improvement of city transportation network, to create the city business card and other aspects of the important role played by. However, the fact proves, rely solely on government attention and support, also cannot make an airport obtain ability of sustainable development. In addition to government support, the airport itself development appears particularly important. In particular, the airport how to make and choose development strategy, will decide the airport in the future market positioning, and will create the competitive advantage in order to promote the development and expansion of the airport.This article to the Nanning Wuxu International Airport company as the research object, in the analysis of Nanning Wuxu International Airport company faces the trends in the development of the industry, politics, economy, technology, society and industry competition environment, then analyses the Nanning Wuxu International Airport company’s internal resources and the environment, and by using the SWOT analysis method considering the Nanning Wuxu International Airport company in the internal and external environment advantage, inferior position and opportunity and the threat status, refines the Nanning Wuxu. International Airport company actual overall strategy:wraparound rise saying is, "1231" the overall strategy, the 1 chance, two speed, three strive, one goal:to seize the Beibu Gulf Economic Zone and the in-depth development of the western region development strategy opportunity, speeding up the air force airport relocation, implementation military and civil airport is completely separated, speed up the upgrading of enterprise safety management and service quality, and strive to achieve the passenger and freight transport and aviation industry to block management, and strive to achieve tourism, advertising and other extension of non-aviation industry to diversified development, and strive to achieve the airport economic to scale construction, make become enhance the development potential of the new growth pole, be in the area has larger competitive and influence of airport operators, investors and modern international composite air transport enterprises.Finally, this paper for the Nanning Wuxu International Airport company effective implementation of development strategies, from policy support, a new terminal building, marketing innovation, airport economic zone planning, human resources management, airport services, strategic landing in such aspects as the safeguard measures, to ensure the effective implementation of development strategy and advance. |
