Study On The Development Strategy Of Wuxi Airport Logistics Industry

With the acceleration of the process of economic globalization and the development of modern logistics, the demand for air cargo business is growing. The airport logistics which takes the air cargo as core has entered into a period of rapid development. Air logistics industry is becoming a new growth spot in the economic development.The rapid development of Wuxi Airport in recent years provides a good opportunity for the development of the air logistics industry. The Yangtze River Delta's strong economic strength and the development of high-tech industry bring enormous market space for the air logistics industry. However, it also faces enormous challenges because of its own weak strength and the fierce market competition. Under the circumstances, it makes researching the development strategy of Wuxi airport logistics industry rather necessary.This article makes a systematic study on the strategy of Wuxi airport logistics industry with correlative professional theory, research method and technology. First, it discusses the strategic and logistics management theories which used in the research briefly, and then masters the development trends and applied research technology by summarizing literatures home and abroad. When analyzing and researching the status of air logistics development of some international cardinal airport (including territorial international airports), we gets some good cases which lay the foundation for the research. Then, this article analyses the actuality of Wuxi Airport logistics industry, and predicted its scale using mathematical models. By analyzing both internal and external environment of Wuxi airport logistics industry, the author clearly recognized its strengths and weaknesses, as well as the opportunities and threats. As Wuxi Airport logistics industry has great development potential, it will keep rapid growth trend in the next period of time, but opportunity and challenge coexist, it needs proper strategies and measures.The core of this paper is to construct development strategy system of Wuxi airport logistics industry on the base of the previous research. After ascertaining the guidelines, development target, functions orientation, strategic options and steps, etc, we get useful conclusions. At last it suggests that the development of airport logistics industry in Wuxi needs the joint efforts of all sections and puts forward a series of constructive strategic measures. These measures include promoting the competitiveness of the airport, speeding up the construction of logistics infrastructure, cultivating and introducing logistics enterprises, accelerating the informationization construction, talent training and clearance procedures, and strengthening strategic cooperation, etc. Simultaneously, it also needs some guarantee measures like funds, policies, management system and technology to make sure Wuxi airport logistics industry could gain a secure foothold in the fierce competition and develop continuously and steadily.